1. Introduction

Lupon Media ("we", "our", "us") provides technology and services that enable website owners ("Publishers") to monetise their content through digital advertising. This Privacy Policy explains how we collect, use, and share information through our websites (luponmedia.com, adxpremium.services) and our advertising technology and analytics services made available to Publishers ("Lupon Media Services").

2. Information We Collect

2.1 Publisher Integration Data

When publishers integrate our DAB+ tag, we collect bid-level data necessary for ad auction optimization:

Bid requests and responses, auction outcomes (wins, losses, timeouts), SSP and DSP performance metrics, floor price data, ad unit configuration, page URL and referrer (for contextual targeting), device type and viewport size, geographic data (country/region level, not precise location).

2.2 Data We Do NOT Collect

We do not collect personally identifiable information (PII) from end users. We do not deploy first-party cookies. We do not collect email addresses, names, phone numbers, or any personal data of website visitors. We do not fingerprint devices or build user profiles across publisher sites.

2.3 Website & Contact Data

When you contact us via our website forms, we collect the information you provide: name, email, company, and message content. This is used solely for responding to your inquiry.

3. How We Use Data

Publisher integration data is used exclusively for: real-time bid optimization and floor pricing, demand partner performance analysis, timeout intelligence and latency optimization, revenue reporting and analytics dashboards, aggregate market benchmarks (anonymized).

We never sell publisher data. We never share individual publisher data with other publishers. We never use one publisher's data to benefit another publisher's optimization.

4. GDPR & TCF 2.2 Compliance

Our DAB+ technology is fully compliant with the EU General Data Protection Regulation (GDPR) and the IAB Transparency & Consent Framework (TCF) version 2.2. The DAB+ tag reads the TCF consent string from your Consent Management Platform (CMP) and passes it to all demand partners. If no valid consent is present, personalized bidding is disabled. We are registered with the IAB Europe TCF and support the Global Privacy Platform (GPP).

5. Data Retention

Bid-level data is retained for 90 days for real-time optimization. Aggregated reporting data is retained for 24 months. Contact form submissions are retained for 12 months. Upon publisher contract termination, all publisher-specific data is deleted within 30 days.

6. Data Security

All data transmission uses TLS 1.3 encryption. Our infrastructure runs on Cloudflare's edge network with SOC 2 Type II compliance. Access to publisher data is restricted to authorized personnel with role-based access controls. We conduct regular security audits and penetration testing.

7. Your Rights

Publishers can request: full export of their data, deletion of all data, restriction of processing, correction of inaccurate data. Contact info@luponmedia.com for any data requests. We respond within 30 days.

8. International Data Transfers

We operate globally. Data may be transferred to countries outside the EEA/UK (e.g., UAE, US) with appropriate safeguards in place, such as contractual data protection clauses.

9. EU Representative

Pursuant to Article 27 of the General Data Protection Regulation (GDPR), Lupon Media has appointed an EU Representative for data protection matters within the European Union.

EU Representative:
EU Rep / GDPR EU Representatives
Attn: David Fagan
Website: https://www.eurep.ie

The EU Representative may be contacted for any inquiries from EU data subjects or supervisory authorities regarding the processing of personal data by Lupon Media. Lupon Media remains fully responsible for GDPR compliance in relation to all data processing activities involving individuals located in the EU.

10. Data Controller Contact

Lupon Media
Creative Tower, Fujairah, UAE
Email: info@luponmedia.com